Marketing Plan

Your blueprint for a sound homebuilding strategy.

You’ve done the research and now you need a realistic Marketing Plan. We collaborate to outline a detailed timeline for Grand Opening and key milestones…Let’s establish the project USP and partner with the right digital marketing agency and merchandiser to make this project mind-blowing!

Light blue LEGO bricks connected to form a long, horizontal chain.

Countdown to Grand Opening

450 little things done right

Our lists have lists, so you can let them go!

• Identify target market

• Determine the USP

• Logo and ad positioning

• Merchandising ideas

• Exterior landscaping

• Community amenities

• Social media platform

• Digital marketing

• Point of sale

• Targeted promotions

• Community outreach

Billboard advertising new home development with information about story homes and car garages, featuring a photo of smiling people and cartoon animals at the top.
Two-story house with beige siding, black shutters, a front porch, attached two-car garage, and a well-maintained lawn with signs indicating it is for sale.
A man with glasses smiling, wearing a beige plaid suit jacket and a colorful tie, standing with arms crossed indoors.

“It is very impressive that The Bernard Partnership has a national perspective they bring to a job without losing touch with the local market. The energy and enthusiasm they bring help put focus on the marketing of a project!"

Steve Temkin, Chairman, T & M Building Company

Dig Deeper. Build Smarter.